Tuesday, February 7, 2012

Globalizing the Aravind Way and Aurolab


The MBA Invitation Lecture Series (MILS) was honoured to host Mr. Thulasiraj Ravilla, Director-Operations and Board member, Aravind eye care system for a lecture on “ Globalizing the Aravind way and Aurolab” on 2nd  February 2012. Mr. Ravilla is an alumnus of IIM Calcutta. He also serves as the head of LAICO-Aravind Eye Hospital Care System and the initiative “VISION 2020- The right to Sight-India”.
Aravind’s community activities
Aravind Eye Hospital was established in 1976 by Dr. G. Venkataswamy as an 11- bed clinic, dedicated to provide compassionate services for sight. To realize its mission, it was important for Aravind to understand the bottom of the pyramid. Mr. Ravilla stated that “the poor are a lot more sensitive” than what we presume them to be. The under-privileged have to manage fluctuating incomes and survive under difficult conditions.
As part of its mission, Aravind eye hospital organizes community activities in villages which occur as often as 2000 times a year. Villagers are tested in the camps and then taken to hospitals. These camps were able to reach around 6-7 lakh people per year. This seems to be a humungous figure as far as numbers are concerned, but as Mr. Ravilla said, percentage-wise the reach was just 7%. So, Aravind hospitals changed their approach and started thinking about a cost-effective solution to expand their reach.
The new approach
Mr. Ravilla with Prof. L.Prakash Sai
Aravind eye care along with its community outreach programmes, established permanent facilities in villages, staffed by technicians (as it is tough to get doctors to work in villages). These facilities allowed patients in rural areas to be remotely diagnosed by ophthalmologists at the base hospital. At the hospital, they incorporated plenty of cost-effective measures, one of which was low-cost imaging (reducing the cost from $25000 to $250). The entire consultation fee was just Rs.20. This programme was highly successful and achieved 80% penetration.  
Emphasizing on the hospital’s efficiency, Mr.Ravilla quoted that the key lies in “utilizing the bottleneck resources fully”. In Aravind, around 6-8 surgeries are performed per hour as compared to a normal operating time of 1 hour for any other hospital.
Aravind’s global footprints
From an 11 bed hospital in 1976, Aravind Eye care has grown into a 4000 bed hospital, housing a staff of more than 3000. A day at Aravind involves 1000 surgeries and more than 6000 outpatients which makes it the largest provider of eye care in the world. The hospital has received numerous international awards (including Gates Award) and there are case studies done by B-schools of the stature of Harvard Business School, IIM-A and many more. Mr. Ravilla elicited that their “philosophy is not to strive for dominance, but to create a market”.

Aurolab- manufacturing arm of Aravind Eye hospital
Before citing the achievements of Aurolab, Mr. Ravilla explained how a modern cataract surgery is done. It gives normal vision without glasses by replacing the natural lens with an artificial lens called intraocular lens (IOL). When it was initially introduced, the price was $100 which the poor just could not afford. Aurolab, with its effective procedures, brought down the price to $10(now $2). Aurolab manufactures IOL, sutures, surgical blades and other equipments. Since its inception in 1975 as a non-profit organization, it has been instrumental in manufacturing innovative products like Latanoprost (Refrigeration- free medicine) and Vozole(anti-fungal eye drops). The impact of Aurolabs has been two-fold: increased availability and affordability; reduction in prevalence of cataract and other eye ailments. The high quality and low cost products of Aurolab have also forced the competition to do the same.
In a nutshell, Aravind eye care system is a coherent organization led by a bold leadership. As one of the best case studies, it gives us the lesson of going the extra mile and growing beyond individual self.

Compiled By:
Aditya Ghai
MILS,
Batch of 2013

Photo courtesy :
Rajan Vishwadeep
Class of 2013








25 comments:

  1. Nice read. That's a pretty good picture as well.

    ReplyDelete
  2. I agree with you. This post is truly inspiring. I like your post and everything you share with us is current and very informative, I want to bookmark the page so I can return here from you that you have done a fantastic job ...

    Buy Ritalin Online

    ReplyDelete
  3. what can I say about it simply awesome
    car keys

    ReplyDelete
  4. Thanks for your post, I like this post very much.

    buy medicine

    ReplyDelete
  5. The blog was absolutely fantastic! Lot of great information which can be helpful in some or the other way. Keep updating the blog, looking forward for more contents…Great job
    buy xanax online

    ReplyDelete
  6. I just got to this amazing site not long ago. I was actually captured with the piece of resources you have got here. Big thumbs up for making such wonderful blog page Drug Discussion

    ReplyDelete
  7. Gee...!!! thanks so much for posting this lovely article i really enjoyed reviewing it medicine forum

    ReplyDelete
  8. Preservation and promotion of health is achieved through a combination of physical, mental and social well-being, sometimes called "the triangle of health." Health is a positive concept focuses on the social and personal resources, as well as physical capacities.
    drug forum

    ReplyDelete
  9. I loved the post a lot. This is really great blog, I always find worth reading stuff here. Thanks to writer.

    drugs advice

    ReplyDelete
  10. This comment has been removed by the author.

    ReplyDelete
  11. I am speechless after seeing these pictures! I love them all! I teach kindergarten and I'm going to make a theme, and photographs have given me so many ideas! You are so talented! Thanks!
    buy valium online

    ReplyDelete
  12. Preservation and promotion of health is achieved through a combination of physical, mental and social well-being, sometimes called "the triangle of health." Health is a positive concept focuses on the social and personal resources, as well as physical capacities.

    Computer repairs melbourne

    ReplyDelete
  13. Very good customer service, prompt delivery (lol...prompt for coming from so far away!), and good products. I recommend this company to my friends all the time. is a godsend to those of us without medical insurance.

    roadside assistance in richardson

    ReplyDelete
  14. Wow!! What a great writing, really I appreciate such kind of topics. It will be very helpful for us. Waiting for more articles, blogs like this. I’m going bookmark your blog for future reference. Thanks a lot for sharing this.

    Roadside assistance addison

    ReplyDelete
  15. This is a high-quality blog. Keep up all the work. I too love blogging here and expressing my opinions.

    uk dissertation help

    ReplyDelete
  16. You’ve written nice post, I am gonna bookmark this page, thanks for info. I actually appreciate your own position and I will be sure to come back here.
    moving companies bethesda md

    ReplyDelete
  17. Great blog. All posts have something to learn. Your work is very good and i appreciate you and hopping for some more informative posts.
    springfield  locksmith

    ReplyDelete
  18. I admire The Valuable information you offer in your articles. I Will bookmark your blog and check my buy ritalin online.
    lewisville towing

    ReplyDelete
  19. Amazing!I also wish him good luck to defend his gold medal. I like to share it with all my friends and hope they will also encourage him.

    movers in virginia

    ReplyDelete
  20. My partner and I stumbled over here from a different web page and thought I might check things out. I like what I see so now i am following you. Look forward to going over your web page repeatedly.

    movers in marryland 

    ReplyDelete
  21. Hats off to you! The information that you have provided is very helpful.

    movers washington dc

    ReplyDelete
  22. Great tips, many thanks for sharing. I have printed and will stick on the wall! I like this blog.

    dc movers

    ReplyDelete
  23. I believe your blog is excellent. I really like the way you organized your work.

    Buy Ambien Online

    ReplyDelete
    Replies
    1. I read and walked for miles at night along the beach, writing bad blank verse and searching endlessly for someone wonderful who would step out of the darkness and change my life. It never crossed my mind that that person could be me.

      voip companies

      Delete

You are visitor number