Tuesday, September 17, 2013

Growing Up with Big Data

It was yet another full house at the IC&SR auditorium, where Mr. Anand Rajaram had arrived  to talk about Big Data. A renowned IIT alumni and Senior Vice President, Global E-commerce, Walmart, besides donning many other high profile roles, Mr. Anand Rajaram took the stage with ease and familiarity of an old student. Mr. Anand Rajaram, a recent recipient of the distinguished alumnus award from IIT-Madras, an alumnus of Stanford University, is also the founding partner of Cambrian Ventures. He has worked with Amazon as its Director Of Technology, previously. His talk was pitched on the four generations in the evolution of data driven applications. The first one as he explained was all about collecting, storing and processing private data like payrolls, employee records of an organisation etc. This, he said, was followed by the second generation where businesses tapped into public data that could be collected online. Formulation of Wikipedia and other related websites were products of the second generation of data driven applications. With further advancements, “semi-public” data came into existence in the third generation. Social Networks cropped up in this generation. He stated an example, as to how useful these social networks are in finding product-consumption data across geographies from websites like twitter, facebook etc. This information was used to stock up retail stores accordingly and hence very helpful in market basket analysis. He drove the point better when he quoted Eric Schmidt; “Every two days mankind were creating as much information as we did from the dawn of civilization up until 2003”.  Just like how combining oil and oxygen could fuel a rocket launch, combining private, public and semi-public data , he claims, is set to launch a new generation of endless possibilities. This along with the penetration of smart phones and mobile applications, data is set to provide fodder for many more ideas and concepts. He calls this fourth generation, one of Social Sciences Revolutions. And in this generation we are set to meet “The Big Data”. As data becomes big and bigger at a rapid pace, he advises that data modelling should adopt a “data-rich, model-light” approach, wherein one uses simpler algorithms that can accept frequent changes in volume and nature of data. He concluded on a note that claimed us all to be on the cusp of social sciences revolution, where business possibilities are limited only by one’s imagination.

Padma Priya
Class of 2015


  1. You talk about Big Data. which is now actually big and widely increase. how useful these social networks are in finding product-consumption data across geographies from websites like twitter, Facebook etc. The upload and posting through the media is increasely fast and quick. nice Post !!

  2. Nice blog about bid data. which is increasely fast and widely.

  3. Thanks for the very informative blog and we extremely grateful that you perform this work of writing very simply. We are a leading Business Outsourcing Company and Our company always appreciate works like this. We offer Online & Offline Data Entry, Data Processing, Data Conversion and Inbound & Outbound Call Center Services.


  4. we lease out Mortgages to those in financial stress and also for business expansion. contact us today, and get approval
    We offer all kinds of Mortgages Loans such as Personal Loans,Business Loan,Bad Credit Loan,Home Loan,Auto Loan contact us on: musaddiqloanlending@gmail.com

    Personal Loans
    Business Loan
    Bad Credit Loan
    Home Loan
    Auto Loan

  5. Last time I saw some great toys with Aluminium Scaffolding machine. It was automatically do work great..


  6. six sigma certification I’m really happy to say it was an interesting post to read. I learned new information from your article, you are doing a great job. Continue

  7. nice blog
    great information.
    VLCC Institute Makeup Courses gives you the platform to become a Professional Makeup Artist by learning from the best in the Beauty Industry.
    Our state-of-the-art Makeup Classes will walk you through everything that goes into establishing a successful career in this fun, fast-paced and fabulous industry.
    We give a certificate of completion to our students upon completion.

  8. Mechanical engineering College in Gurgaon

    Youtube link- https://www.youtube.com/watch?v=nPP3Pj7oacA&t=14s

    Profile link- http://www.apsense.com/account/resources?opt=addeditem

  9. Are you looking for financial support? Need an urgent loan to pay Your bills or debts? This is the opportunity you are looking for. We offer all Types of loans, such as company loans, car loans, venture Capital, housing loans, student loans or a loan of your choice at 3% Interest rate. Interested persons should contact us with this Email; musaddiqloanlending@gmail.com
    +447459704849 (Whatsapp Only)

  10. We offer real credit services to the general public, in order to improve mankind and save those who have bad credit. Credits We have certified and 100% reliable. We make sure that our customers are dealing with every encouragement with the best resources. Our service credit is very easy and effective. For more details about our credit, please contact us via e-mail: indiamartinter@gmail.com

    Whatsapp: +917303027792

    Do you need Personal Loan?
    Business Cash Loan?
    Unsecured Loan
    Fast and Simple Loan?
    Quick Application Process?
    Approvals within 24-72 Hours?
    No Hidden Fees Loan?
    Funding in less than 1 Week?
    Get unsecured working capital?
    Contact Us At : ahmedconsultancycompany@gmail.com
    Phone number :+1 516-591-0949 (Whatsapp Only)

    *Commercial Loans.
    *Personal Loans.
    *Business Loans.
    *Investments Loans.
    *Development Loans.
    *Acquisition Loans .
    *Construction loans.
    *Credit Card Clearance Loan
    *Debt Consolidation Loan
    *Business Loans And many More:

    Full Name:................
    Loan Amount Needed:.
    Purpose of loan:.......
    Loan Duration:..
    Marital status:....
    Home Address:..
    Mobile / Cell:....
    Monthly Income:....

    Contact Us At : ahmedconsultancycompany@gmail.com
    Phone number :+1 516-591-0949 (Whatsapp Only)

  12. Well Mr. Anand Rajaram really appreciate your handwork and congratulate for you success

  13. We provide the best loan at low interest rate without any extra burden that comes along with high rate debt. Do you need a quick loan for business or to pay bills at 3% interest rate? We offer business loan, personal loan, home loan, auto loan, student loan, debt consolidation loan e.t.c. no matter your credit score. We are guaranteed in giving out financial services to our numerous clients all over the world. contact us now on email: magmafincropp@gmail.com
    Whats-app us on +919650783708


You are visitor number